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Utilizar Marca registrada de concorrente como palavra-chave é concorrência desleal!

Empresas não podem usar nome de concorrente em mecanismo de busca. O uso de marca registrada de concorrente como links patrocinados configura prática de concorrência desleal, cabendo ainda indenização. No caso concreto, a 4ª turma do STJ – S ...

marca registrada como palavra chave em link patrocinado é concorrência desleal - Melo Moreira Advogados - Especialistas em Direito Digital e Internet

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Utilizar Marca registrada de concorrente como palavra-chave é concorrência desleal!

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